Have you ever wondered why some people sell products and services online like they are selling “hot cakes” and other people promoting the same thing are not getting any results at all?
I have, and the good thing for you is that I got the answer!
The answer is simply “The Wrapper!”
The wrapper – what?
Let me explain…
When someone joins a company online to sell products or services, the company provides “default” capture pages where the new member/affiliate can send people to.
People can go to those pages and exchange their personal information (name and email – usually) for a valuable piece of information on the “other side” of the page asking for that information.
The bad thing about this setup is that the company provides that page or pages to ALL their members/affiliates. Just imagine if you join a company with hundreds of thousands of people in it…
You will be using the EXACT SAME CAPTURE PAGE as all those hundreds of thousands of people are. You will be NO different from the others.
Why would someone join ME, instead of any other person in the company? How am I going to be different?
So here is when the “wrapper” comes to play. Online marketers know this as the “bridge” page.
This page is where you “insert” yourself between the capture page and the presentation page for your new company. So they get to see you FIRST before even watching the presentation.
The objective of this page is for people to get to know you and see how you can help them achieve their goals. So, it is very important that you put some thought into what you are going to say on that page.
If you do this, you will be “Head and Shoulders” above your competition!
The process is as follows:
- Create a capture page asking for name and email address. You can copy the ad from your company’s capture page.
- Create a video introducing yourself and tell people how you can help them achieve their goals.
- Create a “bridge” page and add the video there.
- Add a link below your video that redirects to the presentation of your company.
The software that I recommend you to use to create the capture and “Bridge” page is this:
This is the quote for today, be sure to share it:“Be yourself. Everyone else is already taken.” - Oscar Wilde Click To Tweet
There is another more advanced strategy that will help you accomplish this goal too. I will be breaking it down on my next blog post.
“Do something every day that will help you get closer to your goals!”
– Francisco Hernandez
P.S. If you would like to be part of “A Mastermind Community FOCUSED On Helping You Win Your Freedom Through Principle-Centered Leadership! “ I encourage you to go HERE!